Demographic Factors Affecting Customer's Perception toward the Use of Internet Banking in Pokhara Metropolitan City of Nepal

Background: The provision of financial services to customers has been transformed by internet banking, which employs the as primary means for carrying out banking transactions. Objectives: research aims assess perception toward use and find demographic factors affecting it. Method: For this study, a descriptive analytical design was utilized, in 225 banks Pokhara Metropolitan City Nepal were purposively selected. study employed various statistical techniques, including frequency distribution analysis, mean score inferential analysis such t-test one-way ANOVA. Result: According most are aware have access services. Customers commercial view be simple, secure, less expensive use, with bank providing adequate help. It discovered that marital status, age, education, economic level all affect awareness levels. Education influences respondents' attitudes cost-saving influenced their income level. Similarly, it occupation, aff ect ease employment affects impression security, occupation assistance. Conclusions: concludes educational qualification, monthly family, working status major respondents banking. Further, people higher age low education service.